Odably
ROI calculator

What are no-shows costing you?

Enter your own numbers to estimate the revenue you could recover with reminders and deposits, and what that means for profit.

Your numbers

Display currency

The starting values are examples only, not industry averages. Replace them with your clinic’s figures.

All booked appointments across your clinic.

Share of appointments where the client does not arrive.

%

Typical price of a booked appointment.

$

Your own assumption for how many no-shows reminders and deposits would turn into attended appointments.

%

Share of bookings where you would ask for a deposit.

%

Deposit as a share of the appointment value, kept when a client does not show (per your policy).

%

What you keep from treatment revenue after product and practitioner costs.

%

Monthly subscription, ex VAT, deducted from profit.

Estimated monthly impact

Potential revenue recovered

$888

$10,656 a year

Estimated profit impact

$537

$6,438 a year, after the subscription

Revenue is money coming in. Profit is what remains after treatment costs (your margin) and the Growth plan ($64/month).

How it’s calculated

Missed appointments200 × 8%
16.0
Revenue currently lost to no-shows16.0 × $150
$2,400
Appointments recovered16.0 × 30%
4.8
Revenue from recovered appointments4.8 × $150
$720
Deposits kept on remaining no-shows11.2 × 50% × (20% × $150)
$168
Potential revenue recoveredrecovered appointments + deposits kept
$888
Estimated profit impactrecovered × 60% margin + deposits − $64 plan
$537

Assumptions

  • Recovered appointments would otherwise have been lost (the slot was not refilled).
  • A deposit is kept when a client who paid one does not show, under your cancellation policy.
  • Your margin applies to recovered treatment revenue; kept deposits are counted in full.
  • Figures exclude VAT, card processing fees and staff time.

This is an estimate based only on the numbers you enter. It is not a forecast or a guarantee: results depend on your clinic, your clients and the deposit and cancellation policies you choose.

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